12/23/2023 0 Comments Twitch daily active usersEven as a startup platform, gathered sizable interest. It focused on video streaming and esports. This level of interaction creates a much deeper connection between the streamer and their audience members that isn’t common among other platforms.Twitch was originally a gaming category of a lifecasting channel called, which was owned and operated by its founder, Justin Kan. Most streams are essentially a back-and-forth conversation between a streamer and their viewers. On top of this, Twitch is centered around live interaction.Ī streamer’s viewers can actively talk with them by posting messages in their chatroom. The average Twitch viewer spends 1.5 hours per day watching their favorite Twitch streamers. On top of the heightened interaction you receive when promoting on Twitch, the level of connectedness between a Twitch streamer and their viewers is much higher than that of influencers on other platforms. This creates an environment that solely revolves around your product while it’s being promoted. If viewers have questions or comments about the product/service a streamer is promoting, the streamer can answer them in real time. On Twitch, both the audience and the streamer are fully involved in the promotion as it’s occurring. The only audience interaction coupled with the promotion is a few liked comments and responses here and there. Whether an Instagram influencer posts a sponsored photo or a YouTube creator posts a sponsored video, the promotion is finished once the content is released. With other influencer marketing platforms, the promotion process is 1-dimensional. Many brands recognize this as an opportunity to get in early and start developing relationships with popular streamers before the space becomes cluttered.īut viewer numbers aren’t the only reason to promote on Twitch. That number jumped to 1,070,000 daily concurrent viewers in 2018, and is now sitting at 1,260,914 only 23 days into the new year at the time of this article’s release. The main reason brands have started promoting on Twitch is its growth rate.Īccording to TwitchTracker, there were around 590,000 daily concurrent viewers on Twitch in 2016. Why are so many brands jumping into Twitch influencer marketing? It makes sense given the platform largely revolves around gaming.Īs the platform has expanded into other areas, however, more and more non-endemic brands are jumping on board: Nearly every gaming brand is using Twitch influencer marketing to promote their products/services. What brands are currently using Twitch influencer marketing? While there is an age requirement for creating an account on Twitch (13 y/o), there are many younger viewers as well. What does the audience on Twitch look like?Ī majority of audience members on Twitch are male.Īccording to Twitch, 82% of Twitch’s audience members are male, with 55% of those audience members being 18–34 years old. According to Twitch, 82% of Twitch users say sponsorships are good for the gaming industry, and 80% are open to brands sponsoring Twitch streamers and esports teams. Sign up here:Īlthough traditional advertising methods don’t resonate with younger audiences, a surprising number of Twitch viewers are accepting of their favorite streamers accepting sponsorships. Practical Twitch influencer marketing advice to your inbox, every Monday. We’ll dive deeper into these promotion types in a later article, so be sure to sign up for our newsletter to be notified when that goes live: There are many different types of promotions on Twitch - everything from shout-outs, product unboxings, giveaways, and more. These platforms are a great way to break into Twitch influencer marketing, as their technology handles most of the process for you. Some platforms like PowerSpike also offer easy ways to contact and hire Twitch streamers at scale. Brands typically contact streamers over email to arrange promotion details and sign contracts, and once everything’s in place, the streamer will begin to promote the brand to their audience as per the contract requirements. The process for hiring Twitch streamers is simple. Disrespect, a popular Twitch influencer, live streaming from a speed boat to promote ASUS computers and Intel CPU chips.
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